Commercials · no theatre

Setup plus a retainer. That is the whole bill.

International rates. Johannesburg cost base. You see both numbers before a single send. No ‘discovery’, no markup on tools, no surprise hours.

vs. one US SDR

$8–12k / mo loaded

Plus 60–90 days of ramp, tools, and management.

Growth fleet

$7,900 / mo

Live in 24–48h. ~120 qualified meetings / month.

Effective cost

~$66 / meeting

On Growth, before a single deal closes.

Starter

Founders & lean sales teams

One ICP, one market, a single hunting ground. For teams proving the motion before scaling the fleet.

$3,900/ mo

Plus $2,900 once-off setup, paid once — monthly only after that

~$98 per qualified meeting

Best to prove the motion on one market before scaling.

  • 1 autonomous agent fleet
  • 1 ICP · 1 region (US, UK, EU, or AU)
  • Email + LinkedIn sequences
  • ~40 qualified meetings / month
  • CRM writeback (HubSpot, Salesforce, Pipedrive, Attio)
  • Weekly range report
  • Pause or kill-switch anytime
Most teams

Growth

Series A–C & sales-led teams

The plan most teams choose. Multi-channel, multi-persona, enough volume to replace an SDR pod.

$7,900/ mo

Plus $4,900 once-off setup, paid once — monthly only after that

~$66 per qualified meeting

Replaces ~1 SDR pod at lower fully loaded cost — live in 48h.

  • 3 coordinated agent fleets
  • Up to 3 ICPs or regions
  • Email + LinkedIn + voice
  • ~120 qualified meetings / month
  • Live dashboard + CRM writeback
  • Dedicated success channel
  • Monthly ICP refresh from closed-won
  • Priority deliverability monitoring

Enterprise

Global teams & procurement

A full range. Custom models, legal review, and an SLA written for revenue leadership.

$14,500+/ mo

Custom setup, scoped in the audit

Volume by contract

Scoped for global ICPs, legal review, and board-level reporting.

  • Unlimited fleets, custom tooling
  • Global ICPs and languages
  • SSO, SOC2-path, signed DPA
  • Volume by contract, not a hard cap
  • Salesforce + HubSpot advanced sync
  • Named engineer + quarterly range reviews (remote)
  • 99.9% uptime SLA
  • Custom reporting for the board

ROI sketch

Compare a loaded SDR to an agent fleet

Adjust the numbers. Defaults reflect a typical US SDR fully loaded vs our Growth plan. Not a promise — a spreadsheet you can argue with.

Your SDR motion
Agentic Leads fleet

SDR cost / meeting

$400

Fleet cost / meeting

$66

Monthly cost delta

$2,100 less

Writes back to the stack you already run

  • HubSpot
  • Salesforce
  • Pipedrive
  • Attio
  • LinkedIn
  • Google Calendar
  • Outlook
  • Slack

Included on every plan

  • First qualified leads in 24–48 hours after go-live
  • POPIA · GDPR · CCPA handling
  • Domain warming & deliverability craft
  • Human kill-switch — pause any segment in one click
  • No long-term lock-in after the first 30 days

Risk reversal

First meetings or we keep working at no extra charge

If Growth does not book at least 15 qualified meetings in the first 30 days of live hunting — with an approved ICP and sequence — we keep running the fleet until it does, at no additional monthly fee. Starter carries the same promise at 8 meetings. You only pay for a range that produces.

Enterprise includes a 99.9% uptime SLA on delivery systems. Status updates available on request during onboarding.

220%

qualified leads in 6 weeks

Northstar Analytics · Austin, US · B2B SaaS

“We fired the SDR agency in week three. The agents were already booking the meetings that agency had been ‘ramping’ toward.”
— Dana Voss, CRO

Questions we actually get

What is the setup fee for?+

Domain warming, ICP modelling, sequence design, CRM wiring, and the first 72 hours of live hunting. It is not a discovery workshop billed as delivery.

Do we need to manage the agents?+

No. You approve the ICP and the first sequence. After go-live there is no Slack to answer, no coaching, no QA queue. Pause or kill from the dashboard if you ever need to.

How do you stay out of spam?+

Warmed inboxes, rotation, hard bounce budgets, and copy that does not read like a sequence. We cap volume before we cap quality. If a domain looks tired, we rest it.

Is this compliant for EU and California?+

Yes. POPIA-ready infrastructure in Johannesburg, with GDPR and CCPA handling for lawful basis, suppression, and deletion. We will sign a DPA on Growth and Enterprise.

What if we already have SDRs?+

Keep them on late-stage and expansion. Let the agents take the cold range — the part that burns humans out and never quite fills the top of the funnel.

How long is the contract?+

Month-to-month after the first 30 days. The setup fee covers onboarding; the retainer is cancellable with 14 days’ notice once you are live. Enterprise is scoped on its own paper.

What counts as a qualified meeting?+

A booked conversation with a contact who matches your approved ICP (title, company size, geography, and any disqualifiers you set). No-shows are re-booked by the agents. Typos and wrong-persona meetings do not count toward the guarantee.

How does pricing compare to hiring an SDR?+

A loaded US SDR is typically $8–12k/month before tools and management, and takes 60–90 days to ramp. Growth is $7,900/month after setup, multi-timezone, and live in 24–48 hours. Most teams retire at least one SDR headcount or a $10k agency line.

How do you handle POPIA and GDPR-aligned requests?+

Suppression and deletion requests propagate across fleets within minutes. We document lawful basis per sequence family, keep human-readable audit trails, and do not run purchased lists we cannot defend. South African operation is a feature of the trust model, not a footnote.

What does the first week look like?+

Day one: ICP lock, domain connection, suppression import, CRM writeback test. Day two: a narrow test range goes live. You see replies and holds on a shared board before we widen. We do not sell a three-week onboarding theatre.

Can agents sound like our brand?+

Yes. Register is part of the product. We write in a voice that could sit in your own sent folder. If it cannot, it does not send. Legal and regulated industries get extra review loops before anything leaves the range.

What if we need to stop a sequence immediately?+

Every fleet has a human-reachable kill-switch. Client request ends the motion without debate. We also auto-halt on reputation anomalies and on segments that burn three clean weeks of no.

Do you replace our AEs or CSMs?+

No. Agents take cold and warm outbound ground. Humans keep late-stage, expansion, and anything that needs a pulse and a name on an apology. We measure success by pipeline your team can work — not by replacing the people who close.

How is Johannesburg time an advantage?+

UTC+2 covers US East and Central mornings and still reaches UK and European business hours without staffing a graveyard shift in those markets. The fleet works the night on the Highveld so meetings land on your buyers’ calendars when they actually read.

Do you ever work on-site at our offices?+

No. Delivery is entirely remote and agent-run. ICP design, sequences, hunting, and reviews happen over the dashboard, video, and written range reports. No engineers or operators travel to client sites — the fleet operates from Johannesburg infrastructure, aimed at your buyers’ clocks.

Not sure which plan fits?

The free audit maps your ICP, shows a sample list, and recommends Starter, Growth, or a polite no — before you spend a dollar on setup.

Request free audit

Next step

Unsure which range? Start with the audit.

Twenty minutes. We map your ICP, show a sample list, and tell you if we can fill the diary. No deck. No theatre.